Bradley Retrofits Web Site for Easier Navigation and Added Functionality
Apr 04, 2002MENOMONEE FALLS, WI (April 4, 2002) - Bradley Corporation recently redesigned its Web site, bradleycorp.com, offering customers more user-friendly product features, graphics and research tools. Bradley is the industry-leading manufacturer of washroom products and accessories.
"The value we bring to our customers is providing simplified, total washroom solutions and the Web is an extension of our services," said Jon Dommisse, e-business and marketing manager for Bradley Corporation. "Our updated site is a convenient source of 24-hour information and makes accessing Bradley and our products even easier."
The Bradley site was updated based on feedback received from comprehensive surveys of customers and employees, and is designed to provide quick, one-click access to information. Convenient icons on the homepage guide users to the desired product category, such as plumbing fixtures, partitions or washroom accessories. A sales representative or distributor locator has also been added - just entering a zip code will provide a list of the nearest contacts.
Products can also be found though searches or by viewing application photos. Whether customers need to specify a product by application or are interested to see how products can be used together, the restaurant, office, theater or locker room application photos are a helpful resource. A convenient "rollover" feature provides viewers with product names and model numbers, and a click of the mouse is all it takes to be linked to a detailed product specification page.
Several new features on bradleycorp.com also help keep engineers, contractors and architects current on all the latest news. The homepage has a frequently updated space available for new products or promotions.